Did you think that it may be you?
In our quest for customers, we attend a variety of business networking meetings. Our objective is to share our services, our business practices, and to help others grow their businesses. This list is neither exhaustive nor in any particular order.
A typical question that faces all networkers is “Who is your ideal customer?”? Another common question is “Who are you looking for this week?” The objective is to be as specific as possible.
This my friends is a great challenge. A question that I find difficult to answer in a form that creates the Ah Ha moment with the audience. One that says, I have just the person or business for you.
Allow me a little time and space to explain our challenge,
Our trash hauling and junk removal services are beneficial to, dare I say, everybody. We all have too much stuff, too much clutter, too many things. Now some soul searching, are you willing to admit that that is a true statement?
OK, let’s ATTEMPT to refine the answer.
Our ideal customer is someone, individual or family, that is working through a life transition, a life event. Someone that is:
• Getting Married
• Getting Divorced
• Relocating
• Suffered a death in the family
• Down-sizing
• Adult Children of Senior Citizens
We are getting closer, perhaps.
Let’s not forget the homeowner that is doing some renovations around the house.
What do they do with?
• The Old Vanity
• The Old Carpet
• The Old Doors and Trim
• Don’t forget the old light fixtures
• What about that collection of wood scraps in the corner
• The old appliances
• The obsolete entertainment center
• Old mattresses and box springs
o Ah the list grows!!!
We are still only scratching the surface…
• What about the landlord and the stuff left behind by a former tenant?
• The retail space loaded with old counters, desks, and other STUFF
• Who takes away that clothes rack that was once a treadmill?
• Hot tubs don’t magically disappear, nor do old play sets and trampolines!!
• You just moved and are swimming in a garage full of boxes and wrapping paper!!
Not done yet
• Closing is only hours away and the former owner left you some unwanted housewarming gifts, aka junk
• The moving truck is ready to leave and there remains unwanted STUFF and trash
• The storm blew down several branches from the Bradford Pear. Now what?
o Let your imagination run wild.
Who is our ideal customer? It truly anybody that has a trash, junk, or STUFF, a removal challenge that they neither have the time, the ability, the manpower, or skill to remove. Perhaps our ideal customer is actually YOU!!
Our tag line perhaps says all that needs to be stated:
WE HAUL ALMOST EVERYTHING
