An Open Letter to Realtors

  What do you do that differentiates yourself from your competition?  Why would a prospective client select you?  Seriously how do you not merely survive, but thrive in the market place? You don’t need to be reminded, but you operate in a very busy and congested industry. Tough questions, but ones that you need to answer concisely and emphatically with your potential clients. I have a few suggestions for you, some simple and obvious, much like the nose on your face. Make the listing and selling process easier for them. Offer services or access to services that would be beneficial to your client. Let’s look at the process of listing/selling/moving for a moment.  What truly needs to take place? Declutter Your client needs to immediately get rid of the unnecessary items in the house, garage, and mini-barn. Sometimes this is easier said than done. Does your client have the means, time, capability to accomplish this task? Offer them access to a professional company that can assist with this process. Home Repairs Most homes need minor repairs and upgrades. Offer the name of a qualified “Handy Man” to assist in this process. Purge At some point in time your client will want or need to purge themselves of all of the unnecessary items in their home. Give them the name of a qualified company that will help them in this process. A professional company is willing to not only haul away ‘junk’ but also haul things to a charity/ministry. Move Day Often times at the last minute a homeowner decides to leave some things behind. It’s that last load of...